Promotional Placard | A History of the World in 10½ Chapters (Alfred A. Knopf, 1989)

Notes on this item: Promotional placard advertising Julian Barnes’s novel A History of the World in 10½ Chapters (43 x 33 cm.).

This advertisement was intended to stand on display in a book store upon the publication of the novel by Alfred A. Knopf in 1989. The advertisement was acquired by a book store employee who kept it in storage for 20+ years before selling it.

Julian Barnes states that he used to have a copy of this placard in his study, but it remains unclear exactly how many placards were produced for promotional purposes.